{"product_id":"hm-season-global-campaign-set-design","title":"H\u0026M Season – Global Campaign Set Design","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor HM’s global Season campaign, I was commissioned to create a series of fully built environments designed to transport the viewer across sun-drenched Mediterranean settings — all within the confines of a studio. Working across Men’s, Kids, and Divided, the brief demanded a cohesive yet diverse visual narrative. Using traditional scenic techniques, including hand-painted backdrops and set constructions, each world was crafted to feel convincingly abroad. This was a large-scale production and a high-profile assignment, blending cinematic illusion with tactile design — a celebration of constructed reality at its best.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093759983957,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-designer-advertising-campaign-2.jpg?v=1752153573","url":"https:\/\/www.johansvenson.com\/sv\/products\/hm-season-global-campaign-set-design","provider":"Johan Svenson","version":"1.0","type":"link"}