{"product_id":"hm-brand-awareness-campaign","title":"H\u0026M Brand Awareness Campaign","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor this global brand awareness campaign, I was commissioned to design and build a larger-than-life HM logo as the central in-store installation. Constructed and lit with precision, the sculptural logo served as both signage and spatial statement — amplifying brand presence through scale, form, and visual impact. A bold, graphic intervention created to activate retail environments worldwide.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51103477137749,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/IMG_1969.jpg?v=1752316801","url":"https:\/\/www.johansvenson.com\/sv\/products\/hm-brand-awareness-campaign","provider":"Johan Svenson","version":"1.0","type":"link"}