{"title":"Art Direction \/ Selected Works","description":"","products":[{"product_id":"hastens","title":"Hästens","description":"\u003cp data-start=\"0\" data-end=\"49\"\u003eFor Hästens Beds, I was tasked with developing visual concepts for one of their most popular bed models. Out of five ideas, Hästens and the advertising agency chose a world inspired in part by Gauguin. For the other product images in the same production, I worked with neutral forms. Everything was custom-built and handmade in the studio.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398412996949,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/Hastens-sangar.jpg?v=1741192373"},{"product_id":"2ndday","title":"2NDDAY","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLarge-scale sculptural elements were designed and CNC-milled from styrofoam to create dynamic and adaptable formations in the studio. The set was carefully developed to enhance the collection, with bold colors and precise spatial composition amplifying the visual impact. This project demonstrates a seamless integration of artistic vision and technical execution, delivering a high-production-value result with meticulous attention to detail.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398452777301,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-set-design-2.jpg?v=1741193301"},{"product_id":"jotex","title":"Jotex","description":"\u003cp data-start=\"44\" data-end=\"353\"\u003eCampaign imagery created for all media platforms. The project involved designing dynamic and conceptual environments to showcase Jotex products, including home accessories and textiles. A hybrid role of Art Director and Set Designer, overseeing the entire production from concept to execution in the studio.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398482760021,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-set-designer-1.jpg?v=1741194126"},{"product_id":"ikea","title":"IKEA","description":"\u003cp data-start=\"0\" data-end=\"43\"\u003eStill life art direction and prop styling for IKEA. A spontaneously drawn little dog in the studio became part of the scene, appearing to sleep peacefully on the bedding.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398502355285,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/IKEA.jpg?v=1741194624"},{"product_id":"fablab-skincare","title":"FABLAB SKINCARE","description":"\u003cp data-start=\"61\" data-end=\"224\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA project encompassing packaging design, art direction, and photo production from the studio. A successful end-to-end project, from concept to finished production.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50399133401429,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/fablab-skincare-3.jpg?v=1741208248"},{"product_id":"elle-de","title":"ELLE DE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor ELLE Germany, I conceived a concept using geometric shapes, almost like a Tetris game, to create dynamic and playful compositions. This editorial project involved both art direction and set design, resulting in spontaneous expressions for each shot. A selection from the series, where the colors were inspired by the collection, beautifully enhanced the fashion story.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50406231146837,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-set-design-18.jpg?v=1741360654"},{"product_id":"elle-galan","title":"ELLE GALAN","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAs one of Sweden’s largest fashion events, ELLE GALAN has given me the opportunity to craft its visual identity a few times. One of the most memorable moments was transforming the entire stage into a garden of paper flowers and creating a show‑stopping dress pieced together from vintage ELLE magazine covers. My work is always driven by the goal of delivering unforgettable, visually striking experiences for both attendees and viewers.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50406283444565,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johansvenson-set-design_ELLE_Origamifond-i-papper_foto-Calle-Bengtsson.jpg?v=1741361368"},{"product_id":"gq","title":"GQ","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eArt direction and prop styling for a GQ men’s editorial, shot by Daniel Lind. Porsche orange and Jaguar green — high-gloss car paint as backdrop for curated gadgets and accessories.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093164327253,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/GQ-editorial-johan-svenson.jpg?v=1752145803"},{"product_id":"ahlens-city-christmas-window","title":"Åhléns City Christmas Window","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eConcept development, art direction, and production for Åhléns’ first-ever major Christmas window display. An honour to shape a thematic narrative that transformed the storefront and parts of the in-store retail experience into a seasonal landmark.\u003cbr\u003e\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093662597461,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/retail-design-johan-svenson-5.jpg?v=1752150716"},{"product_id":"hm-studio-kids","title":"H\u0026M Studio Kids","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor this HM Studio Kids project, I created a whimsical, oversized world inspired by the playful surrealism of \u003cem data-start=\"334\" data-end=\"355\"\u003eAlice in Wonderland\u003c\/em\u003e. Together with the art department, we crafted hand-built, life-sized props and floral installations that distorted scale and invited a sense of wonder. The result is a vibrant and imaginative set environment — a visual playground where storytelling and fantasy come to life through form, color, and detail.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51103438340437,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-art-director-9_4add72bd-5e11-46ed-b162-06a34a1a6d34.jpg?v=1752315390"}],"url":"https:\/\/www.johansvenson.com\/sv\/collections\/art-direction.oembed","provider":"Johan Svenson","version":"1.0","type":"link"}