{"title":"Selected Works Overview","description":"","products":[{"product_id":"absolut-vodka-beyond-better","title":"Absolut Vodka Beyond Better","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSelection from multiple campaigns for Absolut Vodka. Set design and builds in the studio. The concepts often required the design of custom props, ranging from environments with people to still life setups.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50392938479957,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/thumblong.jpg?v=1741033512"},{"product_id":"absolut-vodka-elyx","title":"Absolut Vodka Elyx","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA still life project where the set was built using the same materials as those used in the production of the spirit. The geometric backdrop was crafted from polished copper and oak, produced by a master carpenter based on my designs.\u003cbr\u003e\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50392942117205,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/Johan-svenson-designer-absolut.jpg?v=1741088420"},{"product_id":"absolut-vodka-summer-editions","title":"Absolut Vodka Summer Editions","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA larger studio set built for a still life project, featuring props and a backdrop designed to capture the festive spirit of summer gatherings with friends and family.\u003cbr\u003e\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50392954503509,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/prop-stylist-stockholm-sweden-5.jpg?v=1741088672"},{"product_id":"afound-launch-campaign","title":"AFOUND Launch Campaign","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor the launch of AFOUND in Sweden, set design was created for Garbergs advertising agency. A large-scale ceiling installation was built in the studio, allowing clothes to float around the models like a cloud. The campaign, featuring both stills and film, was widely appreciated for its striking visual concept.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50393032950101,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/afound-johan-svenson-set-design.jpg?v=1741090096"},{"product_id":"baby-bjorn","title":"BABY BJÖRN","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStill life project for BabyBjörn, where props were carefully selected and color-coordinated to highlight the product’s uses for BabyBjörn customers. Styling and still life photography were done in the studio to create a compelling visual narrative.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50393084690773,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/stilleben-baby-bjorn.jpg?v=1741090774"},{"product_id":"brunello-cucinelli","title":"Brunello Cucinelli","description":"\u003cp data-start=\"41\" data-end=\"226\"\u003eSet Design for Italian fashion house Brunello Cucinelli. The film was shot on Gotland, combining smaller set constructions with carefully curated props to enhance existing locations.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50397850730837,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}]},{"product_id":"daniel-wellington","title":"Daniel Wellington","description":"\u003cp data-start=\"0\" data-end=\"53\"\u003eA selection of campaigns for the watch brand Daniel Wellington. Still photography and film, both in-studio and on location.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50397917905237,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/Johan-Svenson-Set-Designer-Sweden-9.jpg?v=1741183269"},{"product_id":"daniel-wellington-quadro","title":"Daniel Wellington Quadro","description":"\u003cp data-start=\"49\" data-end=\"241\"\u003eA large-scale studio set in a classic style, designed to be modular and movable for dynamic perspectives and exciting angles. Built to accommodate both still photography and film production.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50397976953173,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/reklamscenograf-stockholm-7.jpg?v=1741184296"},{"product_id":"filippa-k","title":"Filippa K","description":"\u003cp data-start=\"0\" data-end=\"39\"\u003eStudio-based campaign featuring custom-built sets and prop styling. The project also included model styling to create a cohesive look, ensuring the visuals worked seamlessly across print, social media, and retail.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398031642965,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/svenson-johan-stylis-3.jpg?v=1741184984"},{"product_id":"gina-tricot","title":"Gina Tricot","description":"\u003cp data-start=\"62\" data-end=\"290\"\u003eSet design for Gina Tricot's Sparkling Nights campaign films. Rooms were transformed to create a club atmosphere at Hay Market Hotel in Stockholm, with glitter, custom-made props, and neon signs adding to the vibrant ambiance.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398061953365,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/maxresdefault.jpg?v=1741185935"},{"product_id":"hastens","title":"Hästens","description":"\u003cp data-start=\"0\" data-end=\"49\"\u003eFor Hästens Beds, I was tasked with developing visual concepts for one of their most popular bed models. Out of five ideas, Hästens and the advertising agency chose a world inspired in part by Gauguin. For the other product images in the same production, I worked with neutral forms. Everything was custom-built and handmade in the studio.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398412996949,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/Hastens-sangar.jpg?v=1741192373"},{"product_id":"2ndday","title":"2NDDAY","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLarge-scale sculptural elements were designed and CNC-milled from styrofoam to create dynamic and adaptable formations in the studio. The set was carefully developed to enhance the collection, with bold colors and precise spatial composition amplifying the visual impact. This project demonstrates a seamless integration of artistic vision and technical execution, delivering a high-production-value result with meticulous attention to detail.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398452777301,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-set-design-2.jpg?v=1741193301"},{"product_id":"jotex","title":"Jotex","description":"\u003cp data-start=\"44\" data-end=\"353\"\u003eCampaign imagery created for all media platforms. The project involved designing dynamic and conceptual environments to showcase Jotex products, including home accessories and textiles. A hybrid role of Art Director and Set Designer, overseeing the entire production from concept to execution in the studio.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398482760021,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-set-designer-1.jpg?v=1741194126"},{"product_id":"ikea","title":"IKEA","description":"\u003cp data-start=\"0\" data-end=\"43\"\u003eStill life art direction and prop styling for IKEA. A spontaneously drawn little dog in the studio became part of the scene, appearing to sleep peacefully on the bedding.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398502355285,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/IKEA.jpg?v=1741194624"},{"product_id":"kicks","title":"KICKS","description":"\u003cp data-start=\"45\" data-end=\"309\"\u003eStudio-built bathroom sets and backdrops for both models and products. Set design and prop styling for still life imagery. A 360-degree project, technically optimized for efficient content production across all social platforms, including both stills and motion.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398517231957,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/set-designer-johan-svenson-10.jpg?v=1741195225"},{"product_id":"malibu","title":"Malibu","description":"\u003cp data-start=\"0\" data-end=\"42\"\u003eA vibrant project creating colorful still life setups for Malibu’s range of drinks. Studio-built sets and prop styling, designed for both still photography and film production.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50398975230293,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-prop-stylist-stockholm_3083c71d-f89a-4df2-aad3-9a605aedecb7.jpg?v=1741206414"},{"product_id":"stadium","title":"Stadium","description":"\u003cp data-start=\"0\" data-end=\"28\"\u003eStudio build featuring sporty textures, colors, and details reminiscent of sports arenas. A dynamic and engaging set design that reflects the energy of the brand.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50399002329429,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-stylist-6.jpg?v=1741206689"},{"product_id":"tiger-of-sweden","title":"Tiger of Sweden","description":"\u003cp data-start=\"53\" data-end=\"270\"\u003eSet design and prop styling for a collection inspired by Ingmar Bergman, filmed in the historic Filmhuset in Stockholm, where Bergman created his iconic films. A global campaign with both still photography and film.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50399091884373,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/reklamscenograf-stockholm-3.jpg?v=1741207424"},{"product_id":"aveda","title":"AVEDA","description":"\u003cp data-start=\"0\" data-end=\"41\"\u003eSet design and prop styling for Aveda products, where still life compositions were created using real plants and flowers to reflect the brand's organic ingredients.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50399122162005,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/aveda-art-direction-1.jpg?v=1741207813"},{"product_id":"fablab-skincare","title":"FABLAB SKINCARE","description":"\u003cp data-start=\"61\" data-end=\"224\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA project encompassing packaging design, art direction, and photo production from the studio. A successful end-to-end project, from concept to finished production.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50399133401429,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/fablab-skincare-3.jpg?v=1741208248"},{"product_id":"125-magazine","title":"125 Magazine","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e125 Magazine was a bold and creative publication, active until 2013. I contributed to several projects, crafting dynamic set designs in the studio and playful styling with props on location—creating surreal and imaginative worlds. The visuals remain just as exciting to showcase today.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50406072582485,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-designer-sverige-6.jpg?v=1741359128"},{"product_id":"contributor-magazine","title":"Contributor Magazine","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA selection of fashion projects commissioned by Contributor Magazine, where I worked as a set designer and prop stylist. These projects often explored new creative directions in fashion, bringing together exciting constellations of stylists, photographers, hair and makeup artists, and emerging models.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50406175834453,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-set-designer-prop-stylist-3.jpg?v=1741359874"},{"product_id":"elle-de","title":"ELLE DE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor ELLE Germany, I conceived a concept using geometric shapes, almost like a Tetris game, to create dynamic and playful compositions. This editorial project involved both art direction and set design, resulting in spontaneous expressions for each shot. A selection from the series, where the colors were inspired by the collection, beautifully enhanced the fashion story.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50406231146837,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-set-design-18.jpg?v=1741360654"},{"product_id":"elle-galan","title":"ELLE GALAN","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAs one of Sweden’s largest fashion events, ELLE GALAN has given me the opportunity to craft its visual identity a few times. One of the most memorable moments was transforming the entire stage into a garden of paper flowers and creating a show‑stopping dress pieced together from vintage ELLE magazine covers. My work is always driven by the goal of delivering unforgettable, visually striking experiences for both attendees and viewers.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50406283444565,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johansvenson-set-design_ELLE_Origamifond-i-papper_foto-Calle-Bengtsson.jpg?v=1741361368"},{"product_id":"elle-se","title":"ELLE SE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOver the years, I’ve been a recurring contributor to ELLE SE, providing set design for numerous fashion shoots. This selection showcases my work alongside talented photographers, stylists, and hair and makeup artists. Editorial moments that allow for fast-paced collaboration to bring ideas and visions to life. The work has ranged from set builds to prop styling, all aimed at telling a captivating story through visuals.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":50406409961813,"sku":"","price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-set-designer-lomo-mgmt-stockholm-3.jpg?v=1741362457"},{"product_id":"gq","title":"GQ","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eArt direction and prop styling for a GQ men’s editorial, shot by Daniel Lind. Porsche orange and Jaguar green — high-gloss car paint as backdrop for curated gadgets and accessories.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093164327253,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/GQ-editorial-johan-svenson.jpg?v=1752145803"},{"product_id":"interview-magazine","title":"Interview Magazine","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProp styling for a cover story featuring Daria Werbowy, shot by Mikael Jansson and directed by Karl Templer. Staged in the Stockholm archipelago — each scene a precise fiction built from weather, weight and gesture.\u003c\/p\u003e","brand":"Johan Svenson","offers":[{"title":"Default Title","offer_id":51093347795285,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/setdesigner-johan-svenson-interview-magazine-1.jpg?v=1752147507"},{"product_id":"simris-store-stockholm","title":"Simris Store Stockholm","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eInterior architecture and concept design for Simris — a wellness brand with a bold visual code. A colour-forward space: graphic, precise, and distinctly apart from the category.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093376631125,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/IMG_6238.jpg?v=1752147993"},{"product_id":"private-residence","title":"PRIVATE RESIDENCE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSelected private interior assignments — diverse spaces shaped by a distinct, eclectic approach. Colourful, intellectual, and thoughtfully composed — where personality meets precision.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093420441941,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/svenson-johan-interior-design-5.jpg?v=1752148348"},{"product_id":"italian-vogue","title":"Italian Vogue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSet design and on-location styling for a shoot with photographer Camilla Åkrans. Crafted in situ — a seamless blend of space, story, and style.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093440135509,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/best-set-designer-sweden-2.jpg?v=1752148769"},{"product_id":"the-september-issue-vogue-us","title":"The September Issue Vogue US","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"108\" data-end=\"147\"\u003eThe September Issue - American US\u003c\/strong\u003e\u003cbr data-start=\"147\" data-end=\"150\"\u003eProps styling and on-location work with photographer Micke Jansson. A refined interplay of detail and setting, crafting narratives beyond the frame.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093470871893,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-vogue-us-1.jpg?v=1752149079"},{"product_id":"vogue-scandinavia","title":"Vogue Scandinavia","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSet design and prop styling for cover story with photographer Camilla Åkrans. A curated dialogue between form and narrative, echoing the poised energy and refined aesthetics of a backstage fashion show.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093546664277,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/set-designer-johan-svenson-lomo-12.jpg?v=1752319835"},{"product_id":"ahlens-city-christmas-window","title":"Åhléns City Christmas Window","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eConcept development, art direction, and production for Åhléns’ first-ever major Christmas window display. An honour to shape a thematic narrative that transformed the storefront and parts of the in-store retail experience into a seasonal landmark.\u003cbr\u003e\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093662597461,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/retail-design-johan-svenson-5.jpg?v=1752150716"},{"product_id":"hm-season-global-campaign-set-design","title":"H\u0026M Season – Global Campaign Set Design","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor HM’s global Season campaign, I was commissioned to create a series of fully built environments designed to transport the viewer across sun-drenched Mediterranean settings — all within the confines of a studio. Working across Men’s, Kids, and Divided, the brief demanded a cohesive yet diverse visual narrative. Using traditional scenic techniques, including hand-painted backdrops and set constructions, each world was crafted to feel convincingly abroad. This was a large-scale production and a high-profile assignment, blending cinematic illusion with tactile design — a celebration of constructed reality at its best.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093759983957,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-designer-advertising-campaign-2.jpg?v=1752153573"},{"product_id":"hm-womenswear-lookbooks-set-design-series","title":"H\u0026M Womenswear Lookbooks – Set Design Across Seasons","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eOver several seasons, I’ve contributed to a wide range of womenswear lookbooks and smaller campaigns for HM, working closely with the in-house creative team. These projects required fast, thoughtful set design solutions that support an ongoing visual strategy while keeping each release distinct. From subtle spatial shifts to more defined set design ideas, the work is marked by versatility, speed, and a deep understanding of the brand’s aesthetic direction. This curated selection reflects both the agility and continuity of an embedded creative process.\u003cbr\u003e\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093795668309,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-designer-lomo-mgmt-4.jpg?v=1752154071"},{"product_id":"t-magazine-bergman-inspired-editorial","title":"T Magazine – Bergman-Inspired Editorial","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShot on location in Gotland, this editorial for \u003cem data-start=\"280\" data-end=\"318\"\u003eT: The New York Times Style Magazine\u003c\/em\u003e drew inspiration from the cinematic world of Ingmar Bergman. As prop stylist, I crafted a series of evocative setups that echoed the emotional tone and minimalism of his films, using carefully selected objects and spatial arrangements to enhance the narrative atmosphere. The result is a quiet yet layered visual story — rooted in place, memory, and Northern light.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51093877326165,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-fashion.jpg?v=1752155470"},{"product_id":"hm-spring-global-campaign-set-design","title":"H\u0026M Spring – Global Campaign Set Design","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor HM’s global Spring campaign, I collaborated with the in-house team to create a visually charged set concept built around pattern distortion and optical tension. By constructing a surreal, layered landscape, we enhanced the boldness of the collection’s vibrant fabrics and brought a sense of playful disruption to the seasonal narrative. The set design added unexpected depth and energy to the campaign — a creative risk that translated into strong visual impact and global reach.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51094006333781,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-art-director-4.jpg?v=1752156838"},{"product_id":"ellen-von-unwerth-midsummer","title":"Ellen von Unwerth – Midsummer","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor \u003cem data-start=\"255\" data-end=\"266\"\u003eMidsummer\u003c\/em\u003e, an art-driven photo series by legendary photographer \u003cstrong\u003eEllen von Unwerth\u003c\/strong\u003e, I was brought on to design props and create atmospheric sceneries that echoed the playful, sensual energy of her vision. Shot with Ellen’s signature boldness, the project was a celebration of Nordic summer rituals, femininity, and cinematic whimsy. It was an honour to contribute to the visual storytelling of such an iconic figure — and a creatively liberating experience throughout.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51103412355413,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/IMG_7998.jpg?v=1752314250"},{"product_id":"accessories-beauty-selected-works","title":"Accessories \u0026 Beauty – Selected Works","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA curated selection of set design and prop styling from ongoing accessories and beauty projects. These images span several years of collaborations, each one tailored to enhance form, texture, and product storytelling through spatial composition and precise detailing. Together, they reflect a consistent visual language — refined, tactile, and brand-conscious.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51103430312277,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-art-director-5_e266b55b-3346-456e-b8f2-e6c51bcd9db0.jpg?v=1752315100"},{"product_id":"hm-studio-kids","title":"H\u0026M Studio Kids","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor this HM Studio Kids project, I created a whimsical, oversized world inspired by the playful surrealism of \u003cem data-start=\"334\" data-end=\"355\"\u003eAlice in Wonderland\u003c\/em\u003e. Together with the art department, we crafted hand-built, life-sized props and floral installations that distorted scale and invited a sense of wonder. The result is a vibrant and imaginative set environment — a visual playground where storytelling and fantasy come to life through form, color, and detail.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51103438340437,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-art-director-9_4add72bd-5e11-46ed-b162-06a34a1a6d34.jpg?v=1752315390"},{"product_id":"hm-summer","title":"H\u0026M Summer","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor this summer campaign with H\u0026amp;M, the creative direction was rooted in urban minimalism. Drawing inspiration from Central European architecture, I designed and constructed a concrete studio set using facade plasters, textured surfaces, and sculptural forms. The raw materiality and spatial rhythm of the environment provided a graphic backdrop that elevated the collection’s summer silhouettes — merging street-informed aesthetics with clean visual storytelling.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51103450693973,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/scenograf-stockholm-4.jpg?v=1752315621"},{"product_id":"hm-brand-awareness-campaign","title":"H\u0026M Brand Awareness Campaign","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor this global brand awareness campaign, I was commissioned to design and build a larger-than-life HM logo as the central in-store installation. Constructed and lit with precision, the sculptural logo served as both signage and spatial statement — amplifying brand presence through scale, form, and visual impact. A bold, graphic intervention created to activate retail environments worldwide.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51103477137749,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/IMG_1969.jpg?v=1752316801"},{"product_id":"herbal-essences","title":"Herbal Essences","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor this campaign with Herbal Essences, I designed and built a full-scale meadow inside the studio — a tactile landscape of hand-placed daisies, layered backdrops, and naturalistic detailing. Together with the art department, we developed techniques to create wind-blown movement and spatial depth, allowing the model to move freely within the floral environment. The result was an immersive, dreamlike setting that combined craft, storytelling, and technical precision to bring nature indoors.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51103550243157,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/IMG_2720.jpg?v=1752317719"}],"url":"https:\/\/www.johansvenson.com\/sv\/collections\/all-work.oembed","provider":"Johan Svenson","version":"1.0","type":"link"}