HM Womenswear Lookbooks – Set Design Across Seasons

Over several seasons, I’ve contributed to a wide range of womenswear lookbooks and smaller campaigns for HM, working closely with the in-house creative team. These projects required fast, thoughtful set design solutions that support an ongoing visual strategy while keeping each release distinct. From subtle spatial shifts to more defined set design ideas, the work is marked by versatility, speed, and a deep understanding of the brand’s aesthetic direction. This curated selection reflects both the agility and continuity of an embedded creative process.