HM Season – Global Campaign Set Design

For HM’s global Season campaign, I was commissioned to create a series of fully built environments designed to transport the viewer across sun-drenched Mediterranean settings — all within the confines of a studio. Working across Men’s, Kids, and Divided, the brief demanded a cohesive yet diverse visual narrative. Using traditional scenic techniques, including hand-painted backdrops and set constructions, each world was crafted to feel convincingly abroad. This was a large-scale production and a high-profile assignment, blending cinematic illusion with tactile design — a celebration of constructed reality at its best.