{"title":"HM Spring – Global Campaign Set Design","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor HM’s global Spring campaign, I collaborated with the in-house team to create a visually charged set concept built around pattern distortion and optical tension. By constructing a surreal, layered landscape, we enhanced the boldness of the collection’s vibrant fabrics and brought a sense of playful disruption to the seasonal narrative. The set design added unexpected depth and energy to the campaign — a creative risk that translated into strong visual impact and global reach.\u003c\/p\u003e","products":[{"product_id":"hm-spring-global-campaign-set-design","title":"HM Spring – Global Campaign Set Design","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor HM’s global Spring campaign, I collaborated with the in-house team to create a visually charged set concept built around pattern distortion and optical tension. By constructing a surreal, layered landscape, we enhanced the boldness of the collection’s vibrant fabrics and brought a sense of playful disruption to the seasonal narrative. The set design added unexpected depth and energy to the campaign — a creative risk that translated into strong visual impact and global reach.\u003c\/p\u003e","brand":"Designer Johan Svenson","offers":[{"title":"Default Title","offer_id":51094006333781,"sku":null,"price":0.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8692\/1813\/files\/johan-svenson-art-director-4.jpg?v=1752156838"}],"url":"https:\/\/www.johansvenson.com\/collections\/hm-spring-global-campaign-set-design.oembed","provider":"Designer Johan Svenson","version":"1.0","type":"link"}