Dieter Rams’ ten principles to “good design”
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
Less and More – The Design Ethos of Dieter Rams, now at Design Museum in London until 09 March.
